Toyota has recently confirmed that the company has implemented an increase in the price of the 2013 Toyota Prius C.
Based on the information provided by Toyota, the base 2013 Toyota Prius C One now has a starting price of $19,875 including the destination charge of $795. This figure reflects a $130 increase over the price of the base 2012 Toyota Prius C One which is sold at a starting price of $19,745.
The price of the range-topping 2013 Toyota Prius C Four starts at $24,155 including the destination charge of $795. This is also $130 more expensive compared to the 2012 Toyota Prius C Four which is sold at a starting price of $24,025.
Due to the increase in price, the 2013 Toyota Prius C still remains as the more expensive model compared to the two of its key competitors which is the 2013 Ford Fiesta SE hatchback and the 2013 Honda Insight.
Based on the latest pricing, the 2013 Toyota Prius C is $485 more expensive Compared to the 2013 Honda Insight which is sold $19,930 including the destination charge of $790.The Prius C is also $2,880 more expensive than the 2013 Ford Fiesta SE hatchback which is sold at a starting price of $16,995.
Toyota has also hinted that the $130 increase on the Prices of the models included on the 2013 Toyota Prius C lineup was caused by the improvements implemented by the company. Toyota has recently upgraded the Prius C’s interior design to make this look better compared to its predecessor. Aside from that, Toyota has equipped the Prius C Four with the SofTex-trimmed steering wheel, while Two and Three models are now equipped with the black dash panel also from SofTex.
A lot of car experts believe that that the increase on the price of the 2013 Toyota Prius C was only a part of the series of price hikes that the company is planning to implement in some of its car models in the market.