One of the most significant brands in performance and sports vehicles are the Lotus cars. Lotus cars were created by a British automaker that has been in the car industry for over 60 years. These cars started and has always been related to professional car racing. As a matter of fact, most car experts would agree that Formula 1 would not exist without the Lotus name. However, the automaker has experienced tough times and has been in the brink of disappearing more than once.
1. Brief history of Lotus cars
Lotus is more than just an automaker, it serves as a status symbol. The name itself inspires greatness inside and outside the world of car racing. Although it suffered several bankruptcies and shutting downs, the Lotus name was carried over by some of its new owners. All throughout the history, Lotus was passed on from one owner to another. This includes General Motors in 1986, ACBN Holdings in 1993 which is controlled by an Italian businessman Romano Artioli who also owns Bugatti Automobili SpA, Proton in 1996, and finally the Lotus Group International Limited who took over the company in 2007.
2. Popular Lotus car models
All throughout the history of this company, its production was centered in fewer car models that are redesigned every year. It started with the Elite in the 1950’s, followed by the Cortina in the 1960’s, and the Elan in the earlier periods of the 1970’s. However, the most significant car produced by this automaker was created in 1975 when the famous Italian designer Giugiaro designed the “Esprit” and presented its prototype at the Paris Auto Show.
In 1995 Lotus unveiled the “Elise” which is the best selling Lotus car . This is a sports car created for middle class drivers with a budget below $40,000 dollars. This was followed by the “Exige” which was unveiled at the Geneva autoshow in 2004. Finally, Lotus created and introduced the “Evora” in 2008.
3. Famous personalities behind Lotus cars’ popularity
Lotus cars has been linked to some of the most famous race car drivers in the world like Stirling Moss, Jim Clark, Mario Andretti, Nigel Mansell, Ayrton Senna and Nelson Piquet.
Even James Bond took part in making these cars a legend by using the “Esprit” in a Bond film entitled “The Spy Who Loved Me”. This movie gave Lotus the needed push and promotion in the 70’s when it was launched on screen.
4. The Lotus rebirth
The rebirth of the Lotus was headed by Dany Behar, the acting CEO of Group Lotus in 2009. Under his administration, it was announced that Lotus would return to Formula 1 Racing in 2010. Lotus would team-up with Renault in 2011, just like in the 80’s. Given these, Lotus is heading towards the most ambitious rebuild of the automaker all throughout it’s history with four redesigned models. These models are composed of the Elise, the Elan, the Esprit and the Elite which is expected to be completed in the next 5 years. In addition to this, Lotus predicts the creation of the all new Lotus “Eterne” which is a four-door super car in the near future.
These conditions and aspirations places the Lotus as one of the top contender in the super car arena. This is something that the company has never accomplished in its history since it previously failed to complete a line of available super cars and earn potential customers at the same time. When all of these plans are accomplished, car buyers could expect that Lotus would be back and better than ever.