The 2012 Mazda MX-5 Miata Special Edition Bows at the 2012 Chicago Auto Show


Mazda has launched the 2012 Mazda MX-5 Miata Special Edition at the 2012 Chicago Auto Show. The launch was actually not the first time for Mazda’s Miata model since the first-ever Miata was launched at the windy city’s auto show 23 years ago.

According to Mazda, the Miata Special Edition is very much similar to the regular Miata except for a few differences especially on the external areas. The special edition and the regular version are quite similar since the former is based on one of the Miata trims of the latter particularly the popular Miata Grand Touring model.  However, the 2012 Mazda MX-5 Miata Special Edition obtained a lot of upgrades that makes it more upscale and quite unique compared to the regular model.

Unlike the conventional Miata models that are offered in different colors, the special edition will only be available in two colors. This includes Velocity Red and Crystal White Pearl. Due to this set-up,   the car buyers who might be interested in buying the 2012 Mazda MX-5 Miata Special Edition are only given the chance to choose from the two available options.  But despite of the limited color options, Mazda is still confident that the demand for the Miata Special Edition would be as high as they are expecting.

The 2012 Mazda MX-5 Miata Special Edition are also sold with the Power Retractable Hard Top or simply referred to as the PRHT. The PHRT allows the vehicle owner to use the Miata’s roof or not depending on the weather condition. In addition to this, the potential buyers are also given the chance to choose whether they want to buy a Miata Special Edition with or without a colored PHRT.

This model also takes pride of its upscale cabin. Thanks to the black leather upholstery matched with contrasting gray stitching found on the car’s heated seats, parking brake, and the steering wheel. The appearance of Miata Special Edition’s interior was further enhanced by the standard alloy pedals and piano black trim found inside the vehicle.

Since the 2012 Mazda MX-5 Miata Special Edition is a special model of the Miata, Mazda is planning to produce this in a very limited quantity or 450 units for the US automobile market to be exact. Mazda has also revealed the pricing of this vehicle at the 2012 Chicago auto show.  The model that uses the 6-speed manual transmission is currently sold at a starting price of $32,020 while the version that is equipped with the 6-speed automatic transmission is sold at $32,470.

About Marty Bay

Marty Bay is the Lead Writer and Editor for VPM Automotive. He has researched and reviewed 100s of cars, and writes extensively about car technologies.
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