Kia Sports the Highest Brand Loyalty


Kia achieved the highest brand loyalty (47.9%), according to Experian Automotive, in addition to the Kia Forte bringing a whopping 67.7% loyalty percentage. Kia attributes their new found success to the transformation to a design-led company. With 9 new vehicles in less than 3 years, they’ve really improved the brand, and it shows.

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About Marty Bay

Marty Bay is the Lead Writer and Editor for VPM Automotive. He has researched and reviewed 100s of cars, and writes extensively about car technologies.
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